London-based game developer System 3 has announced, that they've obtained the rights to develop Ferrari Challenge video games. The company will develop games under this banner for mainly Sony and Nintendo's platforms—the PlayStation 3, PlayStation Portable, the Wii and Nintendo DS. Here's what Mark Cale, the CEO of System 3 had to say:
"Video games and racing have been my two passions during the twenty-five years that I’ve been in the business. Finally the two have collided and I am immensely proud to be bringing the Ferrari Challenge to market this year. We have invested in the best development talent in the industry and I’m certain that the game will be even more remarkable than the license."
Well let's hope that the game won’t be a run-of-the-mill racer. Katia Bassi, head of Licensing at Ferrari, said, "Mark has been a highly valued customer of Ferrari for over twenty years during which time we have developed a special relationship including System 3 becoming a sponsor of our 60th birthday anniversary road tour and celebrations. We know that the Ferrari Challenge is in good hands as Mark himself is a knowledgeable Challenge series driver, giving him am exceptional insight into translating the technical aspects of our engineering to the medium of video games."
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