» Subscribe to Newsletter
» Switch to BizTech2.com
                       
Home » News » General General » Adidas to Make 1 Euro Shoes For World's Poor
Adidas to Make 1 Euro Shoes For World's Poor
By: IANS   |   Nov 16, 2009

After efforts by OLPC and Intel to make affordable laptops for developing countries German sports-shoe company Adidas has confirmed plans to make "one-euro shoes" to offer to the poor and barefoot of the world, with pilot production to begin next year in Bangladesh.

Nobel Peace Prize winner Muhammad Yunus suggested the "social business" project to the company, which normally focusses on trendy, expensive sportswear for people who want to project a sporty image.

Yunus advised Adidas that people in the poor world need products that are both affordable and manufactured locally, creating jobs. The first Adidas non-profit shoes will be made in and for Bangladesh.

Adidas Group spokesman Jan Runau said at the company's head office in Herzogenaurach that the "one-euro" ($1.48) tag was more a concept and did not mean the shoes really would be that cheap. There had been no decision on pricing yet.

Confirming a report in the German Sunday newspaper Frankfurter Allgemeine Sonntagszeitung, he said, "it is correct that Adidas Group in conjunction with Muhammad Yunus aims to put such shoes on the market."

The product is to be sold at no more than the cost of materials and manufacture. A memorandum of intent has been signed.

It is not known if the shoes will have the Adidas three-stripes label on them, or be sold under some other group brand. Runau said it had been suggested the shoes not be branded at all, but this was being studied. "We're just at the beginning," he said.

Shoemakers have often been accused of exploiting workers in their developing-nation factories, and Adidas has countered those claims with spot checks and projects to improve employees' lives.
Tags:
 
Ads by Google 
Post a Comment on “Adidas to Make 1 Euro Shoes For World's Poor”
Comment : 
Name : 
City : 
Email : 
now this looks like a real tech news.. WTF .............?????
gaurav @ Nov 16, 2009
Ads by Google 
Ads by Google
Products
Camcorders  |   Controllers  |   CPUs  |   Desktop PCs  |   Digital Cameras  |   Digital Video Recorders  |   DVD Players  |   Games  |   Gaming Consoles  |   General  |   GPS Systems  |   Handhelds / PDAs  |   Hard Drives  |   Headphones & Headsets  |   HiFi Audio Systems  |   Home Theater Systems  |   Input Devices  |   Internet  |   Laptops  |   lenovo  |   Low Level Components  |   Mac Systems  |   Mobile Phone Accessories  |   Mobile Phones  |   Monitors  |   Motherboards  |   MP3 / Audio Players  |   Multi-Function Devices  |   Networking  |   Optical Drives  |   PC Add-on Cards  |   PC Cabinets  |   PC Games  |   Printers  |   Projectors  |   RAM Modules  |   Scanners  |   Software  |   Speakers  |   Telecom  |   TVs  |   Video Players  |  
CISCE Results 2010 | Careers | About Us | Tech2 Staff | Ad Inventory | Site Profile | Copyright © 2007, Tech2.com India - A Network 18 India Venture