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Apple Offers DRM-free Music
By: Sharon Khare   |   May 31, 2007
Apple has launched iTunes Plus — DRM-free music tracks featuring high quality 256 kbps AAC encoding — for $1.29 per song.

iTunes Plus is launching with EMI's digital catalog of recordings including singles and albums from Coldplay, The Rolling Stones, Norah Jones, Frank Sinatra, Joss Stone, Pink Floyd, John Coltrane and more than a dozen of Paul McCartney's classic albums available on iTunes for the first time.

iTunes will continue to offer its entire catalog, currently over five million songs, in the same versions as today — 128 kbps AAC encoding with DRM — at the same price of 99 cents per song, alongside the higher quality iTunes Plus versions when available. iTunes customers can also upgrade their library of previously purchased EMI content to iTunes Plus tracks for 30 cents a song and $3.00 for most albums.

"Our customers are very excited about the freedom and amazing sound quality of iTunes Plus," said Steve Jobs, Apple's CEO. "We expect more than half of the songs on iTunes will be offered in iTunes Plus versions by the end of this year."

"This is a tremendous milestone for digital music," said Eric Nicoli, CEO of EMI Group. "Consumers are going to love listening to higher quality iTunes Plus tracks from their favorite EMI artists with no usage restrictions."

With iTunes Plus, customers can download tracks from EMI artists without limitations on the type of music player or number of computers that purchased songs can be played on. iTunes is also offering customers a one-click option to upgrade their library of previously purchased EMI content to the iTunes Plus versions. EMI music videos are now also available in iTunes Plus versions with no change in price.
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