Apple who has found great success in the online media distribution market through its proprietary software iTunes is now all set to open up a new front in this business model. It is all set to establish a new online store that will serve up feature film downloads and should debut by the end of the year at the latest.
Apple chief executive Steve Jobs is reported to have been involved in the talks, initially proposing to sell all films at a flat price of $9.99. This of course is an offer that the studios flatly rejected."We can't be put in a position where we lose the ability to price our most popular content higher than less popular stuff," is what studios have been quoted as saying.
Apple till now has charged a standard fee for its online downloads, such as 99 cents for music tracks and $1.99 for TV shows.Now however according to news emerging, there are signs that Apple may bend and allow price points ranging from $9.99 to $19.99 in order to differentiate older titles from new releases.
Apple To Unveil Itunes Movie Downloads
By: Jayesh Mansukhani
| Jun 20, 2006
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