Record company, EMI Music, will now give YouTube users, access to authorized videos and recordings from EMI Music artists, including those featured in user generated content.
YouTube users will be able to watch professional music videos from EMI Music artists including David Bowie, Coldplay, The Decemberists, Fat Boy Slim, Gorillaz, Lily Allen, Norah Jones and YouTube Video Award winners, OK Go and Sick Puppies.
EMI Music will use YouTube's content management tools which feature a content identification and reporting system that will help EMI track and monetize its content and compensate its artists. YouTube's content management tools will also give EMI Music, the ability to request the removal of EMI's copyrighted content from YouTube.
Eric Nicoli, CEO of EMI Group, said, "Working with YouTube under this agreement meets EMI's objectives to offer consumers the best possible entertainment experiences, to create new ways to connect our artists to fans and to enter into innovative business models that will generate revenues for our business and our creators. YouTube has quickly established itself as a stand-out fan favorite because it's a site that taps into what people want and also consistently delivers a good experience. Through this agreement EMI Music and its artists will be fairly compensated for their work."
EMI Music, YouTube Strike Content Deal
By: Priyanka Pradhan
| Jun 01, 2007
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