The first social portal to launch video streaming for mobile, MySpace’s beta mobile video, will allow users to view videos they've uploaded or have marked as a favorite.
John Faith, vice president and general manager of Mobile for MySpace, said, "Video is a natural next step for us in mobile. MySpace will continue to grow our video library as we increase delivery channels in order to keep pace with our users’ accelerating desire for video consumption."
To meet video demand, MySpace utilizes RipCode’s On-Demand Video Transcoding technology to optimize mobile video delivery. Real time transcoding enables MySpace to support several different handsets requiring different combinations of codecs, bit rates, and resolutions.
For MySpace Mobile users, their uploaded videos and premium content, including branded channel such as TMZ, National Hockey League, National Geographic, The Onion, College Humor, etc., are now available on mobile devices. Since MySpace transcodes video on-demand, users won't need to store the entire MySpace video library in multiple mobile formats, saving hardware, energy and storage resources.
The MySpace mobile video service will be rolled out in beta globally, with support for the most popular streaming-enabled mobile devices.
MySpace mobile users are advised to consult their mobile data plan to avoid excessive fees. MySpace mobile video quality, as with all mobile services, is dependent on individual device capabilities as well as network speed and connection.
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