Philips aims to take its critically acclaimed design concept, the ambilight, into newer and more flashier domains - with an upgrade.The new TV is called 'Aurea', catching on to the naming characteristics of its close competitors.
Aurea builds on Philips’ 11-year leadership in flat television technology and represents the next generation of Philips Ambilight FlatTV. It applies the latest advances in Philips TV technology – including a new, LED-based Ambilight system, discreet speakers and the Perfect Pixel HD Engine picture quality platform – into a minimalist design. Aurea, which goes on sale in Europe next month, will be supported by an innovative marketing campaign, under the theme Seduction By Light. The campaign will feature exclusive images taken by top Vogue fashion photographer Vincent Peters, and the dresses used in the Aurea imagery are designed by Alber Elbaz of Lanvin.
A important factor of the release will be the world premiere at IFA of “There is only one Sun”, a short film made exclusively for Philips by acclaimed director Wong Kar Wei, the jury president of the 2006 Cannes Film Festival. Inspired by the concept of seduction by light, the short film will be shown exclusively on Aurea televisions.
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