Reliance Communications Limited has launched a scheme that offers 'Free Group Term Life Cover' (TLC) exclusively to more than 25 million CDMA subscribers of Reliance Mobile and Reliance Hello. Reliance Communications customers are required to only send an SMS to 5433 to avail of an insurance cover of Rs. 50,000.

"The Free Group Term Life cover is a step in line with the constant endeavour of Reliance Communications to enhance the value offering to our many million customers", said Mr. S.P. Shukla, President — Personal Business, RCL. "With Reliance Group serving over 50 million consumers in the country, this is the first step in our quest to extend the benefits of the synergy among the group companies to our customers", he added.

Key benefits of the TLC scheme include:

— Free Term Life Insurance upto Rs. 50,000 based on last 6 months usage
— Minimum of Rs. 5,000 for prepaid and Rs. 10,000 for postpaid subscribers
— No medicals involved
— Simple enrolment via free SMS to 5433 with your town name
— All new and existing subscribers of Reliance Mobile & Reliance Hello are eligible

This Group Term Life Cover is underwritten by Reliance Life Insurance Company Limited, an associate company of Reliance Capital Limited. The minimum cover is Rs. 5,000 for the prepaid and Rs. 10,000 for the post-paid CDMA subscribers. However, the maximum cover is Rs. 50,000 for both types of subscribers. The cover is valid for a period of 6 months from the date a subscriber responds to the company by SMS, provided the Master Policy is in force. The cover offered is calculated on the basis of previous six months cumulative recharges for the prepaid subscribers and cumulative bills for the post- paid subscribers.

When subscribers send the SMS from their handsets to 5433 mentioning their city, the Free Group Term Life Cover will be activated the very same day. Customers will then receive a reply requesting them to visit the COI microsite (relianceadagroup.com/TLP) to download their certificate of insurance. All current, prepaid and postpaid CDMA subscribers of Reliance Mobile or Reliance Hello between the age of 18 and 59 years are eligible under this scheme.

In case of any unfortunate eventuality, the subscriber's nominee will have to get in touch with Reliance Life Insurance Company to file the claim. However the claim will be entertained only one month (30 days waiting period) after the cover activation by SMS. The Free Group Term Life Cover is a pure risk cover. Annexure A details the minimum and maximum cover, monthly ranges and sum assured for the Free Group Term Life Cover.

Currently, the TLC scheme only covers CDMA subscribers (GSM & FLP customers are not yet eligible for this limited offer).