In a strategic acquisition graphics chip maker Nvidia has decided to acquire PortalPlayer, a firm that made its name selling mp3 decoding chips, which were used by Apple in its iPod Nano range.
PortalPlayer was established in 1999 and counts among its customers companies like SanDisk, Philips and Samsung.
Recently Apple announced it would no longer be using chips from PortalPlayer, preferring to go over to Samsung instead. This was a major loss for PortalPlayer, as Apple was its primary customer. This loss caused PortalPlayer's stock market value to crash and left it as easy pickings for others.
Nvidia, who is rapidly looking to expand into the handheld PMP market, saw this as a great opportunity and decided to acquire PortalPlayer for $357 million.
Jen-Hsun Huang, president and CEO of Nvidia had this to say, "With this acquisition, we are combining the two essential technologies of next-generation PMPs, PDAs, portable game players, and phones: PortalPlayer’s innovative Application Processor technology and NVIDIA's industry-leading GPU technology. With the products created through this combination, we intend to drive the next digital revolution, where the mobile device becomes our most personal computers."
Nvidia to Acquire PortalPlayer For $357 Million
By: Jayesh Mansukhani
| Nov 07, 2006
 |
 |
| Ads by Google | ||
There are no comments on this article yet. Why don't you post one?
LATEST NEWS
- Lotus Notes Now on Nokia Phones
- Moto VE66 Announced
- PRADA II Launched With BT Wrist Watch
- NEC Introduces 3 LCD Projectors
- N96 Kicks Butt With Bruce Lee Edition
- Google Gets Personal With SearchWiki
- Spice Mobiles Launches D-88 Gold
- PETA, Majesco's Cooking Mama Disagreement
- Luxury Edition MING With Cartier Biz Card Holder Announced
- Transcend Launches P6 USB Card Reader
| Ads by Google | ||
RELATED
Hot Searches & Keywords :
AMD
ATI
Acer
Adobe
Apple
Asus
Benq
Blackberry
Blizzard
Blu-Ray
Bluetooth
CES 2007
Canon
Capcom
Creative
DVD
Dell
E3 2007
E3 2008
EA
Electronic Arts
Facebook
Google
HP
Halo
IBM
ITunes
Intel
Internet
Ipod
LCD
LG
Linux
Logitech
Microsoft
Mobile
Mobile Phone
Mobile Phones
Motorola
Mp3
Myspace
Nintendo
Nokia
Nvidia
PC
PMP
PS2
PS3
PSP
Philips
Reliance Communications
Samsung
Sandisk
Search Engine
Skype
Smartphone
Sony
Sony Ericsson
Toshiba
Ubisoft
Valve
Vista
Voip
Website
Wii
Windows
Windows Mobile
Windows Vista
WoW
Xbox 360
Xbox Live
Xbox360
Yahoo!
Youtube
Zune
digicam
digital camera
iPhone
laptop
mp3 player
printer
social networking site
test
yahoo
| Ads by Google | ||
|
|
Sections
Products
Camcorders |
Controllers |
CPUs |
Desktop PCs |
Digital Cameras |
Digital Video Recorders |
DVD Players |
Games |
Gaming Consoles |
General |
GPS Systems |
Handhelds / PDAs |
Hard Drives |
Headphones & Headsets |
HiFi Audio Systems |
Home Theater Systems |
Input Devices |
Internet |
Laptops |
lenovo |
Low Level Components |
Mac Systems |
Mobile Phone Accessories |
Mobile Phones |
Monitors |
Motherboards |
MP3 / Audio Players |
Multi-Function Devices |
Networking |
Optical Drives |
PC Accessories |
PC Add-on Cards |
PC Cabinets |
PC Games |
Printers |
Projectors |
RAM Modules |
Scanners |
Software |
Speakers |
Telecom |
TVs |
Video Players |