My Passport Essential Drives are simple to use, light and easy to carry, and require no power adapter - they are powered directly through the USB cable and are equipped with sync and encryption software for easy file transfer.
"Our striking new color selection gives our customers an opportunity to express their unique style, while securely storing and carrying the massive amounts of rich content generated by higher resolution cameras, HD videos and music", said Jim Welsh, vice president and general manager of WD's branded products and consumer electronics groups.
WD Sync software allows consumers to synchronize essential personal files from their desktop PC to their My Passport drives that are protected with 128-bit encryption. Google software on the drive allows users to quickly locate files with the Google Desktop Search search tool, manage photos with Picasa photo organizer software and simplify Web searches with the Google Toolbar search bar.
The new colors include - brilliant orange, super sunny yellow, raindrop blue, arctic white, deep viola, cherry red, ultra mint, real red, intense blue, and vibrant pink.
Click here for more info on the drives.
WD's My Passport Essential USB Drives are available now at select retail stores and from WD's online store.
My Passport Essential USB Drives are offered in capacities of 160 GB ($119.99), 250 GB ($149.99) and 320 GB ($179.99).
I would rather buy Freeagent external hard drives from Seagate which are stylish, powerful and reliable. 
