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Airtel Launches SMS2.0
By: Tech2.com News Staff   |   Jan 02, 2008
Airtel and Affle have launched SMS2.0 - the world's first upgrade to SMS.  Airtel is the first in India to offer this service to its 55 million customers.

SMS2.0 enables an interactive and non-intrusive platform on the mobile phone that allows Airtel users to discover content services along with enhanced messaging features.

Commenting on the launch of SMS 2.0, Sanjay Gupta, Chief Marketing Officer, Mobile Services, Airtel, said, "Trends indicate that youth and young professionals are more active users of messaging. SMS2.0 represents a huge opportunity for Airtel to differentiate itself and further gain both mind-share & market-share in these segments. This service will open up an entirely new set of options that will enrich the messaging experience of our customers.  Our endevour will be to continue to deliver new innovative services that not only simplify the communication experience of all Airtel users but also add more value to them."

The message personalization options include additional features like composing and sending messages with a variety of text and background colours and emoticons. The SMS2.0 application is a 'Free Upgrade' to the regular SMS application. To download SMS2.0, the Airtel customer is required to send "SMS2" to 543210. There is no charge for downloading and for subsequent content delivery on this platform; the SMS charges remain unchanged and according to the existing mobile plan.

Anuj Kumar, Executive Director (South Asia) Affle, says, "India is a very exciting mobile market and in Airtel we have found a great partner to take our services to users. We are confident that SMS2.0 would redefine the messaging experience for a large set of users and become their entry window to the world of Mobile Internet. We have already seen a very positive response from users, for the value features and the rich non-intrusive content, and expect to grow it substantially during this launch. We are very confident that given Airtel's   significant marketing efforts, this service would soon be accessible to a huge mass of users."
 
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this service is very good..i like this service...
manojkumar bhimro patil @ Jun 22, 2008
i having sonyericsson k550i the sms2 is cannot tode download
Dhanapal @ Apr 26, 2008
I have send as message to 543210 regardubg the download link for SMS2.0 but still they cann't able to send the link. Now I have a surprise whether it is true or not?
Narayanan.S @ Apr 01, 2008
If ne1 is not able to download it,den get ur phone software updated frm gallery.it works on sony ericcson also
Shitij @ Mar 22, 2008
This service is not ment for Sonyericsson phones
AKASH @ Mar 20, 2008
i hav nokia 6630, i had tried to download it many times, but it dosent work. even thougt i hav airtel live activated thn also its such a waste.. do ny one start using this service? thn plz let me know how to run it..
shehla javed @ Mar 15, 2008
I downloaded this SMS 2.0 on my Nokia 6681 mobile but despite my repeated attempts it was not registered> I dont know why it downloaded on my mobile when it was not destined to work on my lphone. So it is useless for me
Harbans Singh Bawa @ Jan 04, 2008
ya mine too is 6233...nd myy hand set say not supportesd..this is not fair man....i hav daily 100 + sms to do..please make it working for mour handsets too please....
himanshu mehta @ Jan 04, 2008
I m having nokia 6233. Not supporting sms2.0 . Plz tell me, when airtel upgrade sms 2.0 for 40 series 3rd edition software mobiles
Sachin Sharma @ Jan 04, 2008
Good to see it works on s60 platform
not on some dumb fone what se produces
Bk @ Jan 04, 2008
My mobile Is Nokia 5310, it is newly released , but, it is not supporting for SMS 2.0?
nagabrahma @ Jan 04, 2008
one needs an application for this service, so this service would be applicable for only airtel subscribers...does this mean that an airtel subscriber won't be able to send an 'enhanced' message to say, a vodafone subscriber?
Shashank @ Jan 03, 2008
They don't support My Sony Ericsson K790i wow what kind of service is this?? Does everyone need to buy Nokia?? I don't like Nokia why do they think the whole world uses Nokia??
Techreckoner @ Jan 02, 2008
Hi, it seems good but , it not working on java enabled phones.
Manohar @ Jan 02, 2008
well its not so good because I am using this service from 1 or 2 weeks
well if any one has downloaded this ask your customer care whether they know about it or not well here at my city they don't know what it is they should be in shame
Shishir @ Jan 02, 2008
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