Intex has launched a new handset into the Indian market – the Intex Hero. A robust mobile phone with what the company claims can offer users up to 45 days of stand-by battery life. Nokia’s 1100 with its torch feature may have been one of the handiest handsets for the lower end market segment in areas with frequent power cuts, but the Intex Hero is going to beat that feature silly with its not one but 5 LED lights, count ‘em, FIVE LEDs.
Announcing the launch, Sanjay Kumar, DGM-Telecom, Intex Technologies, said, “Out of the total subscriber base for mobile phones, more than a quarter comes from rural India. INTEX Hero promises to address their basic needs of convenience and communication and signifies a focused brand line expansion to offer more value to our customers."
The Hero has 1800mAh rating battery that should provide more than adequate battery back up. The company is actually claiming that it will be able to offer users, on a full charge, a talk time of up to 9 hours. This would make it particularly apt for the consumers in tier II & III regions. Other features include an FM radio, camera, expandable memory, MP3 audio player, a 1000 contacts phonebook memory etc.
The handset is priced at Rs. 2,999 (MOP) which seems a like a great deal if it comes through with the battery life.
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