Everyone's favorite video sharing site, YouTube may be stepping into mainstream entertainment by incorporating music videos into its site. YouTube, which has more than 100 million views a day for its uploaded videos, is now reportedly in talks with record labels to for rights to both post and archive music videos on its site. YouTube has reportedly stated that if the deal pulls through, it will offer the videos to viewers free of charge.
Cofounder Steve Chen told Reuters that YouTube intends to differentiate itself from pay-to-view or download services like Apple Computer, iTunes, and AOL Music, or others like Yahoo Music, which is supported by an advertising revenue share model with record labels. He added that they plan to integrate the record companies' videos into the community features of its site, allowing users to add the videos to their own profiles and post reviews like on Amazon.com and RealNetworks' Rhapsody.
Warner Music and EMI said they are each trying to work out a business model with YouTube. The video sharing site hopes to cut the deal in six to 12 months.
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YouTube To Offer Music Videos Soon?
By: Priyanka Pradhan
| Aug 16,2006
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vijay @ Sep 18,2006
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